The Fallen Souffle Economy and the Health Care Bubble

Jeff Goldsmith

First posted 8/10/11 on The Health Care Blog

It is increasingly clear that the United States’ economic troubles are far from over.

The stock market plunge that began in earnest last week reflects the market’s belief that we’re not going to recover fully from the recession that began in 2007. As a Wall Street Journal commentator said mid-Monday’s plunge:  “The market is pricing in a double dip recession”. In reality, the 2007 recession (caused initially by $150 a barrel oil) never really ended.

Past remedies for recession basically involved nearly free money and Keynesian pump priming to stimulate demand with either borrowed or freshly printed money. The most recent (bipartisan) stimulus effort, nearly a trillion worth of extended Bush tax cuts, unemployment extensions, payroll tax cuts, etc. which Congress and the Obama Administration negotiated in December, seems to have disappeared into thin air, producing a whopping 0.8% economic growth in the first half of 2011 and a July unemployment rate of 9.2%. This Economist analysis argues that the political system has exhausted its remedies for our economic problems.

Unfortunately, healthcare played a major, if unscripted role, in causing our economic crisis. Rising health premiums made a major contribution to the recession by depriving employers of cash flow, and employees of real earnings growth. The health benefits vampire sucked out every dime of spare employee comp, leaving most workers with no real growth in their paychecks for the decade. Consumers borrowed trillions of dollars to make up for this slack purchasing power, peaking at $14 trillion in consumer debt in mid 2006.  When families ran out of cash in late 2006, they began defaulting on their mortgages and car loans, and the financial crisis that brought down the bond market in 2008 caught fire.

As the Economist’s Buttonwood points out, the result of the cheap money/borrow and spend remedies to past recessions and foreign financial crises (the Mexican, Thai and Russian debt crises)  was a succession of  bubbles- Internet stocks, real estate, commodities (oil, gold, grains, etc.) and, sadly for those in our field, healthcare.  The real estate bubble was a doozy- and left us with nine million empty houses and condos, and millions of idle construction workers. Since real estate financed with cheap credit has traditionally been the engine that pulled us out of recession, it was clear from the moment the real estate bubble popped that this recession was going to be different–much longer and more painful.

Ironically, healthcare has been the healthiest part of the private economy the past three years, if by “healthy”, you mean adding jobs. The health sector has added a million net jobs since the beginning of 2007, while the rest of the economy lost, at the bottom of the trough, more than nine million jobs. Health care’s employment growth has taken place in the face of across the board slack demand for health services. All this job growth has taken place despite the fact that the health system itself is in recession.

Healthcare’s recession actually began in 2003, when the cost curve politicians like to pontificate about bent downward.  I believe demand for health services has slackened because almost half the country cannot afford to use the health system’s product, either because they lack health coverage, lack the cash to pay their copays if they are covered, or are on Medicaid, and face significant access challenges.

The healthcare bubble didn’t burst in a cataclysmic pop like real estate; rather, it sprang a slow leak. It continued behaving like a growth industry, however, pretty much up until last week. It’s like management didn’t get the memo. Nearly every indicator of demand for health services has turned negative in the past eighteen months after softening for several years:  hospital admissions, surgical volume, physician office visits, branded drug sales, etc. Even imaging volume is shrinking, for literally the first time since the technologies were invented.

People inside the health system know that a lot of demand for the health system’s product was either 1) medically unnecessary in the first place or 2) the product of correcting iatrogenic errors in treatment. In our imaging sector research, which led to The Sorcerer’s Apprentice: How Imaging is Reshaping Healthcare (with radiologist Bruce Hillman), we heard over and over again that perhaps as much as a third of imaging studies contributed nothing to medical outcomes.  Imaging demand was stimulated by malpractice butt-covering, self-referral (e.g. provider conflicts of interest) and, most of all, by wasteful Gregory House-style diagnostic workups.

Healthcare stocks have gotten clobbered in the most recent stock market debacle. HCA, the largest IPO since the 2008 stock market crash, had lost a staggering 40% of its IPO market value as of this last Monday. Long term care stocks have gotten crushed as Medicare prepares to cut payment for nursing home care.  Managed care stocks that depend on government payment (Medicaid or Medicare Advantage) have also taken it on the chin. Basically, anyone who has financed their healthcare businesses on borrowed (e.g. federal) money is going to endure a lot of shared deficit reduction pain, and an agonizing reappraisal of their operational efficiency.

It isn’t the end of the world. It’s just the end of an era–a drunken bender of cheap credit and heedless government and private borrowing and spending. Our economy will resume growing when we’ve “detoxed”–withdrawn from the cheap money cures and found “neutral buoyancy”–demand fueled by real income growth. We’ve taken down a trillion dollars in consumer credit already, either by paying it back or defaulting, in the past two years. It’s going to take another two or three trillion paid off to restore household cash flow, and return consumers to the market.

Healthcare providers, manufacturers and technology firms will have to play their parts -focused and thoughtful conservancy in the name of patients and the non-healthcare businesses whose health insurance contracts provide the industry’s free cash flow. What is needed is an extended period of single digit premium increases, and an end to cost shifting as we know it. Hospitals, ambulatory and long term care providers need to learn to run on regular gas. Providers need to manage their expenses and service intensity in such a way that they break even on Medicare payments, and avoid wasting resources in treating the Medicaid population.

Providers are going to learn from Virginia Mason, Thedacare and Denver Health how to run lean, and to make war on waste, both of time and resources. We won’t have a choice. The good news, longer term, is that demand for health services will eventually resume growing, buoyed by health reform (if it survives the coming deficit reduction jihad and political/judicial challenges) and by a lot of newly employed younger people. The health system is going to endure a period of austerity, one that could leave us on a healthier and more sustainable footing. There’s a lot of hard work to do.

Jeff Goldsmith is president of Health Futures Inc, which specializes in corporate strategic planning and forecasting future health care trends.

3 thoughts on “The Fallen Souffle Economy and the Health Care Bubble

  1. Did you mention much about individual consumer choice in healthcare bringing down the costs?
    It seems you have a beeline focus on corporations controlling the marketplace.

  2. Excellent perspective. The Keynesian pump has flooded so many of our economic compartments and healthcare is no exception. We are free-spenders and we are massive over-spenders on healthcare and we desperately need to wean ourselves from the free-for-all fueled by FFS.

  3. Healthcare failed to follow normal free market economic when third party insurers switched from selling high deductible insurance to all you can eat health plans. Patients, when using the insurers money, derive an entitlement mentality and demand more and more services, whether they are effective or not.
    Linking Keynesian policies to fee for service is off base. All insurers need do is switch back to high deductible policies, remove their mismicromanagement of care, and let the market set the prices. Costs will come down!

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