How We Make Decisions and How We Should

Dov Michaeli

First published 6/15/11 on The Doctor Weighs In

Daniel Gilbert, a Harvard Psychology professor had a piece in today’s online edition of Nature (6/15/2011) titled “Buried by bad decisions”. In his thought–provoking article he poses the dilemma: we worry more about shoe-bombers than influenza, despite the fact that one kills roughly none and the other kills roughly 400,000 people per year. We worry more about our children being kidnapped by strangers than about becoming obese, despite the fact that abduction is rare and diabetes is not.

How to explain this manifestly irrational behavior?

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