Posted 2/12/12 on Health Populi
35% of consumers who have been altering their food intake to lose weight are eating fewer processed foods, according to a recent Nielsen Global Survey. This percentage has grown from 29% in 2008.
Health and wellness is one of three driving forces shaping food in 2012, according to JWT‘sWhat’s Cooking: Trends in Food. The other two forces, technology and foodie culture, combine with health/wellness and yield some interesting consumer trends in the milieu of food.
JWT’s top food issues to watch are: