JWT Foodspotting: Food=Health

Jane Sarasohn-Kahn

Posted 2/12/12 on Health Populi

35% of consumers who have been altering their food intake to lose weight are eating fewer processed foods, according to a recent Nielsen Global Survey. This percentage has grown from 29% in 2008.

Health and wellness is one of three driving forces shaping food in 2012, according to JWT‘sWhat’s Cooking: Trends in Food. The other two forces, technology and foodie culture, combine with health/wellness and yield some interesting consumer trends in the milieu of food.

JWT’s top food issues to watch are:

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