Health is Bliss

Jane Sarasohn-Kahn

First posted 7/14/11 on Health Populi

In the ever-morphing space between health, wellness and beauty is the latest online portal called Bliss.com. The project was launched by Glam Media, which brings together women-focused brands and social media. Glam boasts a reach of 200 million across all of its online properties, and estimates that Bliss.com will realize an 11 million member community. Its target is “yogis, fitness enthusiasts and health conscious moms,” according to Glam’s website. Bliss Connect is the social networking component on the website for user-generated content.

[In a small-world, two-degrees of separation from my health care world, Glam was in fact inspired by Esther Dyson in 2002.]

With hyperlinks to “eat well,” “get fit,” “mind+spirit,” “head to toe,” and “sanctuary,” this website grabs onto the zeitgeist of Whole Health. Today’s features include “Exercise in Bed,” “Summer Snacks That Won’t Blow Your Calorie Budget,” and “Healthy Now, Healthy Later,” a four-step process to help you sustain good health habits — sponsored by One-A-Day vitamins.

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