The People Who Seek Health Information Online Aren’t Always The Ones Who Should

JANE SARASOHN-KAHN

First published 2/1/11 on Health Populi

While 8 in 10 U.S. adult internet users seek health information online, they’re not the people you might assume would take advantage of the opportunity to do so. This lightbulb moment is brought to you by the Pew Internet & American Life Project’s latest survey analysis,  Health Topics: 80% of internet users look for health information online.

For example, while 2 in 3 U.S. adults with one or more chronic condition go online, only one-half of them are looking online for health information. Among the 54% of online adults with disabilities, only 42% of them seek health information online. Among the 88% of people online who are caregivers of loved ones, 70% look online for health information.

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