Prospecting for Gold: The Role of Data in the Health Economy

Jane Sarasohn-Kahn

First published 6/9/11 on Health Populi

3 in 4 of the Fortune 50 companies are part of the U.S. health economy in some way. Only 1 in 3 of these is in traditional health industries like pharmaceutical and life science companies, insurance, and businesses in the Old School Health Care value chain.

2 in 3 of the Fortune 50 companies involved in health are in new-new segments. In their report, The New Gold Rush, PricewaterhouseCoopers (PwC) identifies four roles for “prospectors” in the new health economy which will represent 20% of the GDP by 2019:

  • Fixers
  • Connectors
  • Retailers, and
  • Implementers.

These are the disruptive roles that will be played by new, non-traditional entrants seeking their piece of the health care economy.

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