Rudolph Sings of Santa as Savvy Manager, Marketer

 Michael Millenson

First posted on Forbes Online on 12/16/2011

Like everyone else, I’ve cheerfully hummed, whistled and sung along to Rudolph the Red-Nosed Reindeer for as long as I can remember. But when I listened carefully to the lyrics this holiday season, I realized I’d missed the underlying message of a song that teaches invaluable lessons about the challenge of running a successful company.

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